Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Use minimal packaging to reduce waste and environmental impact | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Use multimedia elements like images, videos, and infographics | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Use multiple channels (social media, email, press releases) for crisis communication | PR |
Brand Awareness
Customer Satisfaction
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Use native ads that blend seamlessly with app content | Mobile |
App Installs
Brand Awareness
Engagement
Reach
Traffic
|
Intermediate | Medium | View |
| Use native advertising to integrate content seamlessly into relevant publications | Display Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Use newspapers for announcements and public relations | Print Media |
Brand Awareness
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Use niche publications or platforms for advertising and content distribution | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Use outbound telemarketing to gather customer feedback | Telemarketing |
Customer Satisfaction
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Use packaging design to communicate sustainability values | In-Store |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Use personalised email sequences for customer recovery |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Use personalised push notifications based on user behaviour | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Use platform-specific features (Stories, Reels, Live) to engage users | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Use platform-specific targeting options for precise audience reach | Social Media |
Brand Awareness
Customer Acquisition
Engagement
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Use podcast analytics to track performance and listener preferences | Radio |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Use post-purchase follow-up emails to recommend complementary products |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Use postcards as part of a direct mail campaign | Direct Mail |
Brand Awareness
Customer Acquisition
Lead Generation
Reach
Sales
Trust and Loyalty
|
Intermediate | Medium | View |