Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Analyse flyer campaign performance for future optimisation | Direct Mail |
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Analyse loyalty programme data to identify trends and refine offerings |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Analyse past seasonal performance to inform future strategies | Content |
Customer Acquisition
Engagement
Enhance Brand Reputation
Lead Generation
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Analyse performance metrics regularly to adjust campaigns | Search Engines |
Customer Acquisition
Engagement
Lead Generation
Retention
Sales
Traffic
|
Intermediate | Medium | View |
| Analyse pop-up performance to determine ROI and future opportunities | In-Store |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Analyse reader demographics to refine ad placements | Display Advertising |
Brand Awareness
Engagement
Reach
Sales
Traffic
|
Intermediate | Medium | View |
| Analyse user behaviour through in-app analytics | Mobile |
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Analyse webinar attendance and feedback to improve future sessions | Events |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Analyse whitepaper performance to refine future research efforts | Content |
Engagement
Enhance Brand Reputation
Lead Generation
Trust and Loyalty
|
Intermediate | Medium | View |
| Apply predictive analytics to personalise customer experiences and offers |
Customer Satisfaction
Engagement
Retention
Sales
Trust and Loyalty
|
Intermediate | Medium | View | |
| Automate email sequences for onboarding, nurturing, and retention |
Customer Acquisition
Customer Satisfaction
Engagement
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Break down long-form content into a series of social media posts | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Build a strong community around the niche market through engagement | Community |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View |
| Build and maintain strong relationships with media contacts | PR |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Build backlinks from authoritative sites to improve domain authority | Content |
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |
| Build high-quality backlinks from trusted domains | Content |
Enhance Brand Reputation
Traffic
Trust and Loyalty
|
Intermediate | Medium | View |