Marketing Tactics
The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.
| Name | Channel | Objective | Difficulty | Cost | |
|---|---|---|---|---|---|
| Incorporate QR codes to drive online engagement | Mobile |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Incorporate a clear call to action in TV ads | Television |
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Incorporate a clear call to action in each ad | Display Advertising |
App Installs
Customer Acquisition
Engagement
Lead Generation
Sales
Traffic
|
Intermediate | Medium | View |
| Incorporate brand elements and design for consistency | Content |
Brand Awareness
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Incorporate customer testimonials and case studies | Content |
Customer Acquisition
Engagement
Enhance Brand Reputation
Sales
Trust and Loyalty
|
Intermediate | Medium | View |
| Incorporate dynamic content for more personalised experiences |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Retention
Trust and Loyalty
|
Intermediate | Medium | View | |
| Incorporate interactive elements (surveys, polls) in emails |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View | |
| Incorporate local elements to increase relevance | Community |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Incorporate local landmarks or culture into ads | Outdoor Advertising |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Incorporate multimedia (images, videos) for richer SMS experiences | Mobile |
Customer Satisfaction
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Incorporate multimedia elements (images, videos) for richer content | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Views
|
Intermediate | Medium | View |
| Incorporate multimedia elements (videos, infographics) to enhance content | Content |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Traffic
Trust and Loyalty
Views
|
Intermediate | Medium | View |
| Incorporate retargeting strategies to re-engage past visitors | Display Advertising |
Customer Acquisition
Engagement
Retention
Sales
Traffic
|
Intermediate | Medium | View |
| Incorporate social media and digital channels for sponsorship promotion | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Reach
Trust and Loyalty
|
Intermediate | Medium | View |
| Incorporate user-generated content into your strategy | Social Media |
Brand Awareness
Engagement
Enhance Brand Reputation
Trust and Loyalty
|
Intermediate | Medium | View |
| Increase distribution channels to widen product availability | Marketplaces |
Customer Acquisition
Reach
Sales
Traffic
|
Intermediate | Medium | View |