Marketing Tactics

The What - this is the actual marketing actions we take, it is the execution of the marketing strategy.

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Name	Channel	Objective	Difficulty	Cost
Develop personalised content and campaigns tailored to specific high-value accounts	Content	Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop personalised marketing campaigns based on data insights	Email	Customer Acquisition Customer Satisfaction Engagement Enhance Brand Reputation Lead Generation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop personalised product recommendations on eCommerce platforms	Email	Customer Satisfaction Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop pilot programmes to test new products or services in different markets	Events	Brand Awareness Customer Acquisition Engagement Enhance Brand Reputation Lead Generation Product Launch Reach Sales Trust and Loyalty	Intermediate	Medium	View
Develop platform-specific content (e.g., short videos for Instagram Reels)	Social Media	Brand Awareness Engagement Enhance Brand Reputation Reach Views	Intermediate	Medium	View
Develop platform-specific strategies based on audience behaviour	Social Media	Customer Acquisition Engagement Reach Retention Traffic	Intermediate	Medium	View
Develop scoring models to prioritise leads based on conversion likelihood	Email	Customer Acquisition Lead Generation Sales	Intermediate	Medium	View
Develop separate budgets for each channel to maximise ROI	Social Media	Customer Acquisition Engagement Lead Generation Retention Sales Traffic	Intermediate	Medium	View
Develop targeted calling lists based on customer data	Telemarketing	Customer Acquisition Lead Generation Retention Sales	Intermediate	Medium	View
Develop targeted campaigns to re-engage inactive customers	Email	Engagement Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop tiered discounts to encourage larger purchases	Email	Customer Acquisition Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop tiered pricing models that align with customer value perceptions	Content	Customer Satisfaction Enhance Brand Reputation Retention Sales Trust and Loyalty	Intermediate	Medium	View
Develop whitepapers and reports to showcase thought leadership	Content	Engagement Enhance Brand Reputation Lead Generation Trust and Loyalty	Intermediate	Medium	View
Distribute brochures through direct mail campaigns	Direct Mail	Brand Awareness Customer Acquisition Lead Generation Reach Sales Trust and Loyalty	Intermediate	Medium	View
Distribute catalogues at events, trade shows, and in-store	Events	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View
Distribute flyers in high-traffic areas or events	Outdoor Advertising	Brand Awareness Customer Acquisition Engagement Lead Generation Reach Sales Traffic	Intermediate	Medium	View

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